From Fridge Magnets to Life-Changing Real Estate: The Mike Espiritu Story
- Gary McGowan
- May 27
- 2 min read
In today’s episode of The Not So Black and White Real Estate Podcast, we had the privilege of sitting down with one of the East Coast’s most authentic voices in real estate—Mike Espiritu. What started as a casual conversation quickly unfolded into a powerful and moving story of struggle, growth, and how empathy can completely transform not only a career—but a community.
A Story That Hits Home
At just nine years old, Mike watched his family lose their home. But one magnet on the fridge—left behind by a kind-hearted Realtor—became the spark that would eventually ignite his passion for helping others find their place in the world.
Today, Mike is not only a top-producing agent in Moncton, New Brunswick, but also a certified trainer of Phil M. Jones’ “Exactly What to Say” methodology. He teaches agents how to use intentional language, emotional intelligence, and honest conversations to build real trust with clients.
“Empathy can’t be faked,” Mike says. “And stats don’t win hearts—genuine questions do.”
What You’ll Learn in This Episode
Here are just a few of the golden takeaways you’ll walk away with:
• Why empathy, not hustle, builds long-term success
• How to guide clients without pressure or persuasion
• The difference between hearing and truly listening
• Real-world scripts and phrases that create clarity, not confusion
• The role of social media—and its limits—in real estate trust-building
• How personal development and family values fuel Mike’s business
Key Quotes from Mike
“Don’t flex your stats—flex your care.”
“You can’t automate trust.”
“Real estate isn’t about selling—it’s about guiding someone to a better place.”
Listen or Watch the Full Episode
Whether you’re a Realtor looking to sharpen your communication or someone who just wants to hear a truly inspiring journey—you won’t want to miss this.
Why This Episode Matters
In a time where automation and AI dominate the headlines, Mike’s message is a breath of fresh air: people still matter. Conversations still matter. And how we make others feel in the process? That’s everything.
This episode reminds us that real estate is more than transactions—it’s transformation.
Connect with Mike Espiritu
1-506-232-7653
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