Let’s stop blaming the market. Interest rates didn’t kill your pipeline.Inventory didn’t dry up your opportunities.The economy didn’t single you out. Inconsistency did. That’s uncomfortable. But it’s real. Every market shift exposes something. In strong markets, average agents survive. In slower markets, only visible agents win. And when business slows, most agents retreat. They post less.They call less.They rationalize more. They say, “I’ll ramp up when things pick up.” But

What happens when you stop posting for 30 days? Usually… nothing. And that should concern you. If you disappeared for a month and your pipeline didn’t change, it means you’re not top of mind. And in real estate, being forgotten is more dangerous than being slow. A lot of Realtors think they have a brand. What they really have is a licence and a logo. A brand creates familiarity. Familiarity creates trust. Trust creates transactions. When the market shifts, most agents retreat

The Toronto Regional Real Estate Board has released its latest market forecast, and the headlines are loud. Prices are expected to soften. Confidence is low. Sales remain below historical averages. But here’s what most people are missing. In a recent deep dive with mortgage expert Dion Beg, we unpacked what the data actually means for buyers, sellers, and investors across the GTA  Let’s break it down. 1. Population Growth Is Still Fuelling Demand Yes, you’re hearing that pe

Have you noticed how quiet many Realtors have become lately? Fewer posts. Fewer market updates. Less visibility. When the market was hot, everyone was posting listings, sold signs, and multiple-offer stories. Activity creates easy content. But when transactions slow down, something interesting happens. Many agents disappear. And that’s a mistake. Silence Sends a Message In real estate, perception matters. When you go quiet, consumers don’t think, “They’re being strategic.” Th

Some might say the market is frozen over. Snowstorms. Slower January numbers. Headlines pointing to a 20 percent drop in sales year over year. On the surface, it feels cold. But here’s what I know. When things feel frozen, strategy matters most. I sit down with Dion Beg almost every week to unpack what’s really happening in the Toronto market. This month, the numbers told a clear story. Sales are down compared to last January. Average prices dipped below the $1 million mark.

Appraisals are becoming one of the most common and costly surprises for Canadian home buyers. I am seeing it more frequently in conversations with clients and hearing it echoed across the industry. Deals that appear solid on paper are suddenly at risk when the lender’s valuation comes in below the agreed purchase price. That reality is why I recently sat down again with mortgage broker Dion Beg to talk through what is happening in the market and why buyers need to pay close a