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You’re Not Losing to the Market. You’re Losing to Invisibility.

Gary McGOwan


Let’s stop blaming the market.

Interest rates didn’t kill your pipeline.Inventory didn’t dry up your opportunities.The economy didn’t single you out.

Inconsistency did.


That’s uncomfortable. But it’s real.

Every market shift exposes something. In strong markets, average agents survive. In slower markets, only visible agents win.



And when business slows, most agents retreat.

They post less.They call less.They rationalize more.

They say, “I’ll ramp up when things pick up.”

But someone else is ramping up right now.


The Market Rewards the Visible

Consumers don’t hire the most technically skilled agent. They hire the one they see consistently. The one explaining headlines. The one breaking down interest rate changes. The one showing up every single week.


Visibility creates familiarity. Familiarity creates trust. Trust creates transactions.

If people don’t see you, they don’t think of you.If they don’t think of you, you’re not in the decision.

That’s how attention works.


You Don’t Have a Lead Problem

Most Realtors don’t have a lead problem.

They have a presence problem.

You can change brokerages. You can join a team. You can buy ads.

But if you’re invisible in your own marketplace, none of it compounds.

A real business creates demand.Demand is built through attention.Attention is built through consistency.


Ask Yourself This

Would anyone notice if you stopped posting for 30 days?

If the answer is no, you don’t need a new logo. You need a new standard.

  • Show up weekly.

  • Educate your market.

  • Activate your database.

  • Document activity.

  • Build absence anxiety


Stop blaming the cycle.Start owning your presence.

The market will turn. It always does.The only question is whether you’ll be visible when it does.



Ready to Fix the Invisibility Problem?

If showing up consistently feels overwhelming, that’s exactly why I built this.

I created 30 AI Prompts for Realtors so you never sit there wondering what to post. These are structured prompts designed to help you create educational content, authority posts, market breakdowns, and short-form videos that position you properly.

No fluff. No dancing. No gimmicks.

Just visibility that compounds.


Download the 30 AI Prompts and start acting like a business owner.


 
 
 

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©2026 by Gary A. McGowan

Gary A. McGowan
REALTOR®
Keller Williams Realty Centres,
Brokerage, Independently Owned and Operated
16945 Leslie St. Suite 27-29
Newmarket, ON L3Y 9A2 
905-895-5972

 

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