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Unlocking the Power of Profit Share

Updated: Mar 23, 2023

Aaron Kaufman on Growing your Profit Share (retirement fund) through relationships and a HUGE value proposition.

Aaron Kaufman, of Keller Williams, knows a thing or two about having a retirement plan while helping others achieve their goals. According to Kaufman, one of the most significant components of establishing a long-term plan is surrounding yourself with excellent people and exceptional realtors.

"Your most important asset is your people," adds Kaufman. "If you want to expand your business, you must emphasize the development of a group of talented, driven colleagues that share your vision and values." But what qualities distinguish a great real estate agent? Kaufman recommends looking for the following qualities:

Strong Work Ethic: Real estate is a fast-paced, competitive industry where success is often determined by hard work and dedication. Excellent realtors are willing to put in the time and effort required to complete the task.

Good Communication Skills: Real estate transactions may be complicated, with many moving parts. Great realtors are skilled communicators who can clearly and effectively communicate with clients, other agents, and other parties involved in the transaction.

Knowledge and Expertise: In order to provide the best possible service to clients, realtors need to have a deep understanding of the local market, industry trends, and legal requirements. Great realtors are constantly learning and expanding their knowledge base.

Once you have a team of great realtors in place, Kaufman says it's important to foster a culture of collaboration and support. This means providing opportunities for professional development, encouraging teamwork and open communication, and celebrating successes together as a team.

"Your realtors are not just employees - they are your partners in building a successful brokerage," Kaufman explains. "When you invest in your people and create a positive, supportive environment, everyone wins."

Finally, by sharing what you love about KW will grow your 401k or RRSP fund, it's like owning a real estate brokerage except you have no risk or responsibilities. Your role is to share the great news and most importantly stay connected to your sphere!

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